Global technology company Hisense has launched its operations in Pakistan through a partnership with Airlink Communication Limited, according to a statement issued on Saturday.

The launch ceremony was held at the Expo Centre Lahore and attended by government officials, diplomats, business leaders and industry representatives. Speaking at the event, Special Assistant to the Prime Minister on Industries and Production, Haroon Akhtar Khan, said the entry of Hisense signals that Pakistan is not merely a consumer market but an emerging hub of production and industrial growth.

He stated that the partnership between Hisense and Airlink represents a model of industrial collaboration combining global technology with local manufacturing. The collaboration is expected to facilitate technology transfer, skills development and job creation. Khan said the arrival of Hisense sends a clear message that Pakistan is not merely a consumer market but an emerging hub of production, innovation and industrial growth.

Referring to Airlink’s state-of-the-art manufacturing facility in the Sundar Special Economic Zone, Khan described it as an engine of economic progress. He noted that every television assembled locally and every air conditioner manufactured in Pakistan contributes towards reducing imports, conserving foreign exchange and creating employment opportunities for the country’s youth.

The SAPM reaffirmed the government’s commitment to supporting local manufacturing through progressive reforms. He highlighted that the National Industrial Policy and National Tariff Policy aim to enhance competitiveness, attract investment and create a predictable business environment. Khan also appreciated Airlink’s commitment to inclusive growth, noting that the company employs more than 2,500 individuals, including a significant number of women.

He remarked that the launch of Hisense demonstrates that Pakistan is transitioning from an import-dependent economy to a production-driven one. “Pakistan is not merely a market; it is becoming a manufacturing hub,” he stated.